{"id":969,"date":"2019-11-22T07:52:00","date_gmt":"2019-11-22T06:52:00","guid":{"rendered":"https:\/\/ngo-shoes.com\/blog\/?p=969"},"modified":"2023-06-28T15:30:24","modified_gmt":"2023-06-28T13:30:24","slug":"pourquoi-des-montres-en-bois","status":"publish","type":"post","link":"https:\/\/ngo-shoes.com\/blog\/pourquoi-des-montres-en-bois\/","title":{"rendered":"Pourquoi des montres en bois ?"},"content":{"rendered":"

Vous vous demandez sans doute pourquoi N\u2019go vient de sortir des montres <\/strong>? Pourquoi pas des sacs ou bien des T-shirt avec des motifs ethniques traditionnels ?!<\/p>\n

C\u2019est tout simplement le fruit d\u2019une belle rencontre humaine<\/strong> avec Damien<\/strong> et Alexandre<\/strong>, co-fondateurs<\/strong> de la marque lyonnaise de montres en bois D.W.Y.T.<\/strong><\/a><\/p>\n

<\/p>\n

Naissance d\u2019une belle collaboration <\/strong><\/h2>\n

Friands de concevoir un produit avec une marque jeune, dynamique et avec un savoir-faire particulier, Ronan \u00e9tait \u00e0 la recherche de cr\u00e9ateurs ayant la m\u00eame philosophie que N\u2019go<\/strong>.<\/p>\n

En 2018, alors qu\u2019il rend visite \u00e0 des amis \u00e0 Lyon, il d\u00e9couvre la marque D.W.Y.T au Village des Cr\u00e9ateurs<\/strong>. Il est tout de suite attir\u00e9 par cette montre qui se d\u00e9marque des autres notamment gr\u00e2ce \u00e0 son cadran en bois \u00e9co-friendly<\/strong>. D\u00e9sireux d\u2019en savoir plus, il se connecte leur site internet (dwyt.com<\/a>) pour d\u00e9couvrir l\u2019enti\u00e8re collection et savoir qui se cache derri\u00e8re ces superbes montres.<\/p>\n

C\u2019est une tr\u00e8s belle d\u00e9couverte puisqu’il d\u00e9couvre que les co-fondateurs ont la m\u00eame envie d\u2019entreprendre et d\u2019offrir au public un produit bien fini<\/strong> et de tr\u00e8s bonne qualit\u00e9<\/strong>. Nous d\u00e9cidons donc de les contacter et de leur exprimer notre envie de collaborer avec eux. Tout de suite, Alexandre et Damien acceptent le challenge pour fabriquer un produit N\u2019go x D.W.Y.T.<\/p>\n

Une production pleine de d\u00e9fis<\/strong><\/h2>\n

Vient alors la partie de prototypage<\/strong> pour concevoir un bracelet tiss\u00e9 \u00e0 la main \u00e9quitablement par les artisanes vietnamiennes<\/a> de la minorit\u00e9 ethnique des Tha\u00ef Blancs<\/strong> dans la province de Hoa Binh (Nord-Vietnam). Il s\u2019agissait de savoir si notre projet \u00e9tait techniquement r\u00e9alisable ou non. Les artisanes sont tr\u00e8s enthousiastes pour travailler sur un nouveau produit qu\u2019elles n\u2019avaient jamais r\u00e9alis\u00e9 auparavant<\/strong>.<\/p>\n

Nous nous amusons \u00e0 faire de multiples tests (du tissage \u00e0 la couture) m\u00eame si parfois, c\u2019est un \u00e9chec cuisant. Tant pis, nous insistons encore et encore jusqu’\u00e0 se rendre \u00e0 l\u2019\u00e9vidence qu\u2019elles n\u2019ont pas la machine ad\u00e9quate pour coudre leurs tissus sur les bracelets en cuir vegan d\u2019ananas (Pinatex)<\/strong>. Damien nous vient donc en aide et propose de faire la partie tissage dans les villages<\/strong> et l\u2019assemblage<\/strong> dans leur atelier \u00e0 Hong Kong<\/strong>. Nous leur envoyons donc les tissus depuis Hoa Binh et il s\u2019av\u00e8re que c\u2019est un succ\u00e8s : apr\u00e8s plusieurs essais, leurs partenaires Hongkongais parviennent \u00e0 avoir une qualit\u00e9 irr\u00e9prochable<\/strong> et un look bien comme il faut.<\/p>\n

\"Montres<\/p>\n

Une montre unique et personnalisable<\/strong><\/h2>\n

Mais nous n\u2019en restons pas l\u00e0 : si nous proposons deux jeux de lacets<\/strong> pour nos sneakers<\/strong><\/a> afin de les personnaliser alors pourquoi pas proposer 2 bracelets pour nos montres<\/strong> ? Nous d\u00e9cidons donc de fabriquer 2 bracelets interchangeables pour chaque pack.<\/p>\n

Interchangeables ?!<\/strong> Qu\u2019est-ce que cela veut dire ? Gr\u00e2ce au syst\u00e8me \u00ab easy-clic <\/strong><\/em>\u00bb<\/strong>, d\u00e9j\u00e0 utilis\u00e9 par D.W.Y.T pour toutes ses montres, il est maintenant tr\u00e8s facile de troquer son bracelet par un autre. Dur\u00e9e de la manipulation : 3 minutes maximum !<\/p>\n

\"Id\u00e9es<\/p>\n

 <\/p>\n

Ainsi, chaque pack escontient 1 bracelet ethnique + 1 bracelet cuir ananas (VEGAN)<\/strong> de couleur gris anthracite\/noir<\/strong>. Cela offre la possibilit\u00e9 de personnaliser sa montre en fonction de sa tenue ou bien m\u00eame de son humeur (qui peut \u00eatre changeante).<\/p>\n

Pour ceux qui seraient convaincus, une chose tr\u00e8s importante :<\/p>\n

Nos coffrets de montres N\u2019go X D.W.Y.T sont en \u00e9dition sp\u00e9ciale<\/strong>. Seulement 100 coffrets FEMME et 100 coffrets HOMME sont disponibles<\/strong> alors pensez d\u00e8s maintenant \u00e0 vos cadeaux de no\u00ebl ! Chaque montre poss\u00e8de un num\u00e9ro grav\u00e9 <\/strong>au dos du cadran, ce qui les rend uniques.<\/p>\n

COMMANDER LE MODELE FEMME<\/strong><\/a><\/p>\n

COMMANDER LE MODELE HOMME<\/strong><\/a><\/p>\n

Pour chaque montre achet\u00e9e, 2% du prix de vente est revers\u00e9 \u00e0 l\u2019ONG Sao Bien<\/a><\/strong> qui construit des \u00e9coles <\/strong>dans des villages marginalis\u00e9s du Vietnam.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Vous vous demandez sans doute pourquoi N\u2019go vient de sortir des montres ? Pourquoi pas des sacs ou bien des T-shirt […]<\/p>\n","protected":false},"author":3,"featured_media":972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archives"],"acf":[],"yoast_head":"\nPourquoi des montres en bois ? - Actualit\u00e9s mode \u00e9thique & solidaire<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ngo-shoes.com\/blog\/pourquoi-des-montres-en-bois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pourquoi des montres en bois ? - Actualit\u00e9s mode \u00e9thique & solidaire\" \/>\n<meta property=\"og:description\" content=\"Vous vous demandez sans doute pourquoi N\u2019go vient de sortir des montres ? 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