{"id":577,"date":"2019-05-28T15:08:40","date_gmt":"2019-05-28T13:08:40","guid":{"rendered":"https:\/\/ngo-shoes.com\/blog\/?p=577"},"modified":"2023-08-29T16:32:43","modified_gmt":"2023-08-29T14:32:43","slug":"les-sneakers-en-chiffres","status":"publish","type":"post","link":"https:\/\/ngo-shoes.com\/blog\/les-sneakers-en-chiffres\/","title":{"rendered":"Les sneakers en chiffres"},"content":{"rendered":"

Les sneakers, connaissent une croissance sans pr\u00e9c\u00e9dent en termes de ventes ces derni\u00e8res ann\u00e9es. En l\u2019espace d\u2019un an, ces derni\u00e8res ont augment\u00e9 de cinq millions d\u2019euros. <\/span><\/p>\n

Une preuve irr\u00e9futable du v\u00e9ritable engouement pour cet accessoire, sur lequel la majorit\u00e9 des marques de v\u00eatements se sont positionn\u00e9es tant le march\u00e9 ne cesse de cro\u00eetre.<\/span><\/p>\n

 <\/p>\n

<\/p>\n

Avec ce tout nouvel article, <\/span>N\u2019go Shoes<\/span><\/a> vous propose de d\u00e9couvrir tout ce qu\u2019il y a savoir sur <\/span>les sneakers en chiffres<\/b>.<\/span><\/p>\n

Les sneakers en chiffres cl\u00e9s<\/b><\/h2>\n

– Concernant l\u2019ann\u00e9e 2018, la sneaker repr\u00e9sente 47% du march\u00e9 de la chaussure<\/strong> \u00e0 travers le monde, qui, lui, avoisine les 10 milliards d\u2019euros.<\/span><\/p>\n

– Entre 2013 et 2017, la vente de sneakers a progress\u00e9 de 5% chaque ann\u00e9e.<\/span><\/p>\n

– La vente de baskets repr\u00e9sentait, en 2018, pr\u00e8s de 47% du march\u00e9 des chaussures qui est, lui, estim\u00e9 \u00e0 9 milliards d\u2019euros par la<\/span> F\u00e9d\u00e9ration Fran\u00e7aise de la Chaussure<\/span><\/a> (FFC).<\/span><\/p>\n

–  Toujours selon la FFC, ces cinq derni\u00e8res ann\u00e9es, pas moins de 150 nouvelles marques ont investi le march\u00e9 de la basket.<\/span><\/p>\n

A lire <\/span>: Les sneakers les plus populaires de France<\/span><\/a><\/p>\n

Une histoire r\u00e9cente<\/b><\/h2>\n

Ce sont bien \u00e9videmment les sportifs qui ont \u00e9t\u00e9 les premiers \u00e0 \u00eatre sponsoris\u00e9s de fa\u00e7on \u00e0 promouvoir les marques et m\u00eame concevoir des sneakers \u00e0 leur nom. On pense bien s\u00fbr \u00e0 Michael Jordan et les Air Jordan One, vendues \u00e0 plus de 100 000 millions d\u2019exemplaires \u00e0 travers le monde.<\/span><\/p>\n

Le monde du hip-hop a \u00e9galement beaucoup contribu\u00e9, et contribue toujours d\u2019ailleurs \u00e0 la popularit\u00e9 des sneakers<\/strong>. C\u2019est en effet dans les ann\u00e9es 80 que les premiers sponsors non sportifs ont vu le jour, notamment avec le c\u00e9l\u00e8bre groupe de rap am\u00e9ricain Run DMC qui a d\u2019ailleurs produit une musique au titre de \u201c<\/span>My Adidas<\/span><\/a>\u201d. <\/span><\/p>\n

La culture hip-hop a toujours \u00e9t\u00e9 friande de sneakers. Aujourd\u2019hui des stars plan\u00e9taires font figure d\u2019\u00e9g\u00e9rie des marques les plus c\u00e9l\u00e8bres, par exemple Kanye West avec Adidas, Rihanna avec Puma ou encore Jay-Z avec Nike.<\/span><\/p>\n

A lire : <\/span>L\u2019origine des chaussures sneakers<\/span><\/a><\/p>\n

La nouvelle g\u00e9n\u00e9ration de sneakers<\/b><\/h2>\n

Aujourd\u2019hui, il y a malheureusement une r\u00e9alit\u00e9 que tout le monde conna\u00eet : malgr\u00e9 les impressionnants chiffres de vente, la majorit\u00e9 des sneakers est produite dans des pays o\u00f9 la main-d\u2019oeuvre est pay\u00e9e \u00e0 des prix d\u00e9risoires. <\/span><\/p>\n

Chez N\u2019go Shoes, nous concevons des <\/span>chaussures responsables<\/span><\/a>, dot\u00e9es de motifs traditionnels vietnamiens. Surtout, nous nous engageons \u00e0 r\u00e9mun\u00e9rer \u00e9quitablement<\/strong> les artisanes \u00e0 l\u2019origine des tissages pr\u00e9sents sur nos baskets \u00e9thiques<\/a>. <\/span><\/p>\n

De plus, chaque paire de N\u2019go vendue permet de financer la construction d\u2019\u00e9coles et de scolariser les enfants dans les provinces les plus recul\u00e9es du Vietnam, en collaboration avec l\u2019ONG <\/span>Sao Bien<\/span><\/a>. <\/span><\/p>\n

Notre d\u00e9marche et notre vision vous int\u00e9ressent ? Alors dans ce cas, n\u2019h\u00e9sitez pas \u00e0 d\u00e9couvrir notre collection de <\/span>sneakers \u00e9thiques <\/span><\/a>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Les sneakers, connaissent une croissance sans pr\u00e9c\u00e9dent en termes de ventes ces derni\u00e8res ann\u00e9es. En l\u2019espace d\u2019un an, ces derni\u00e8res […]<\/p>\n","protected":false},"author":3,"featured_media":2267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle"],"acf":[],"yoast_head":"\nLes sneakers en chiffres<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 des sneakers en chiffres : d\u00e9couvrez en quoi le march\u00e9 des sneakers conna\u00eet une croissance sans pr\u00e9c\u00e9dent \u00e0 travers le globe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ngo-shoes.com\/blog\/les-sneakers-en-chiffres\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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