{"id":1941,"date":"2020-10-19T10:39:16","date_gmt":"2020-10-19T08:39:16","guid":{"rendered":"https:\/\/ngo-shoes.com\/blog\/?p=1941"},"modified":"2024-01-17T11:47:31","modified_gmt":"2024-01-17T10:47:31","slug":"interview-de-regis-responsable-webmarketing","status":"publish","type":"post","link":"https:\/\/ngo-shoes.com\/blog\/interview-de-regis-responsable-webmarketing\/","title":{"rendered":"Interview de R\u00e9gis : Responsable webmarketing"},"content":{"rendered":"\n

Fra\u00eechement arriv\u00e9 dans l’\u00e9quipe N’go, R\u00e9gis Gu\u00e9rin<\/strong>, notre nouveau Responsable Webmarketing<\/strong> a r\u00e9pondu \u00e0 quelques questions sur son parcours et son r\u00f4le dans l’entreprise. Si tu d\u00e9sires (presque) tout savoir sur lui, c’est parti !<\/p>\n\n\n\n\n\n\n\n

Qu\u2019est ce qui t\u2019a amen\u00e9 \u00e0 faire partie de la team N\u2019go ?<\/strong><\/h2>\n\n\n\n

Je voulais rejoindre une entreprise avec un impact positif<\/strong> \u00e0 la fois social et environnemental<\/strong> et j’ai trouv\u00e9 chez N’go une belle mission, celle de changer la mode<\/strong>. Pour une mode plus \u00e9thique, plus responsable. Aujourd\u2019hui je suis tr\u00e8s fier que mes actions puissent contribuer \u00e0 cr\u00e9er des emplois et des \u00e9coles<\/strong>.<\/p>\n\n\n\n

J\u2019ai rencontr\u00e9 K\u00e9vin<\/strong><\/a> en 2017. Il venait de cr\u00e9er N\u2019go<\/strong> et moi Les Petits Nomades<\/a><\/strong>, des sacs banane made in France<\/strong> confectionn\u00e9s par des couturi\u00e8res en r\u00e9insertion professionnelle<\/strong>. On avait tous les deux financ\u00e9 notre projet via une campagne de financement participatif<\/strong>. On s\u2019est donn\u00e9 rendez-vous avec Cl\u00e9ment<\/strong> de Quille Molle<\/strong><\/a>, qui venait lui aussi de financer son projet, au Caf\u00e9 sur Cours \u00e0 Nantes, pour d\u00e9briefer et partager des bonnes pratiques.<\/p>\n\n\n\n

Trois mois plus tard on emm\u00e9nage ensemble dans des bureaux en centre-ville de Nantes. C\u2019est lors de cette p\u00e9riode qu\u2019on a appris \u00e0 se conna\u00eetre, partager des salons de cr\u00e9ateurs, des \u00e9v\u00e8nements, etc. Deux ans plus tard j\u2019ai pris la d\u00e9cision d\u2019arr\u00eater mon activit\u00e9. La suite vous la connaissez.<\/p>\n\n\n

\n
\"Travailler<\/figure>\n<\/div>\n\n\n

Quel est ton int\u00e9r\u00eat pour la mode \u00e9thique ?<\/strong><\/h2>\n\n\n\n

Je suis soucieux de l\u2019environnement<\/strong> et du futur que nous allons laisser \u00e0 nos enfants. La mode \u00e9thique s\u2019inscrit dans un mode de vie et de consommation plus responsable, plus minimaliste, que je m\u00e8ne depuis quelques ann\u00e9es. Concr\u00e8tement, j\u2019ai fortement r\u00e9duit mes achats de v\u00eatements neufs, ainsi que ma consommation de viande, je prends tr\u00e8s peu l\u2019avion, et je m\u2019appr\u00eate \u00e0 me s\u00e9parer de ma voiture. Parce que le v\u00e9lo c\u2019est la vie !<\/p>\n\n\n\n

Mon exemple reste Le Slip Fran\u00e7ais<\/strong><\/a> fond\u00e9 par Guillaume Gibault. C\u2019est lui qui m\u2019a donn\u00e9 envie d\u2019entreprendre<\/strong> il y a 4 ans. Depuis, beaucoup de projets ont suivi avec de tr\u00e8s belles r\u00e9ussites comme 1083<\/strong><\/a>, Loom<\/strong><\/a> ou encore Hoopal<\/strong><\/a>.<\/p>\n\n\n\n

La mode \u00e9thique est de plus en plus pl\u00e9biscit\u00e9e, \u00e0 tel point que des grandes marques ou des marketplaces<\/strong> proposent elle aussi des s\u00e9lections \u00e9co-responsables<\/strong> comme Zalando<\/strong> pour les enfants<\/strong><\/a>. Des indicateurs qui nous montrent que le train est en marche, vers une mode plus saine, plus durable, plus \u00e9quitable. N\u2019go s\u2019inscrit dans cette d\u00e9marche et je suis fier d\u2019y contribuer.<\/p>\n\n\n\n

Quel est ton poste et tes fonctions au sein de N\u2019go ?<\/strong><\/h2>\n\n\n\n

Cela fait maintenant 6 ans<\/strong> que je me suis laiss\u00e9 happer par le monde passionnant du marketing et que j\u2019ai d\u00e9cid\u00e9 d\u2019en faire mon m\u00e9tier.<\/p>\n\n\n\n

Chez N\u2019go, je suis en charge du webmarketing<\/strong>, plus globalement de la strat\u00e9gie online<\/strong>. J\u2019ai pour mission de faire conna\u00eetre le site, augmenter son trafic et dynamiser ses ventes en ligne<\/strong>.<\/p>\n\n\n\n

Ma priorit\u00e9 c\u2019est de faire en sorte que l\u2019exp\u00e9rience utilisateur soit la meilleure possible, plus connue sous le nom d\u2019UX Design<\/strong>. Il s\u2019agit d\u2019anticiper les attentes des visiteurs, de rendre l\u2019interface la plus ergonomique possible, intuitive, facile d\u2019utilisation, en se basant sur les ressentis des visiteurs. L\u2019UX design m\u00eale ainsi des objectifs strat\u00e9giques, des param\u00e8tres techniques et des probl\u00e9matiques design.<\/p>\n\n\n

\n
\"R\u00e9gis<\/figure>\n<\/div>\n\n\n

Des challenges pour les mois qui arrivent ?<\/strong><\/h2>\n\n\n\n

Une belle campagne de financement participatif<\/strong> qui va d\u00e9marrer d\u00e9but novembre<\/strong>. J\u2019ai h\u00e2te. Pour l\u2019avoir d\u00e9j\u00e0 connu c\u2019est une p\u00e9riode tr\u00e8s excitante<\/strong>, qui demande beaucoup d\u2019\u00e9nergie, avec des hauts et des bas. Je suis confiant, l\u2019\u00e9quipe est pr\u00eate et motiv\u00e9e, et les premiers retours sur le backpack recycl\u00e9<\/strong> sont tr\u00e8s positifs.<\/p>\n\n\n\n

Quel est ton plus gros d\u00e9faut ?<\/strong><\/h2>\n\n\n\n

La ponctualit\u00e9<\/strong>. Avec moi, toujours prendre en compte le quart d\u2019heure nantais.<\/p>\n\n\n\n

Des sides projects ?<\/strong><\/h2>\n\n\n\n

Quand je ne travaille pas pour N\u2019go, je d\u00e9veloppe un nouveau projet : Captain Projet<\/strong>.<\/p>\n\n\n\n

Il y a 3 ans, lorsque j\u2019ai cr\u00e9\u00e9 Les Petits Nomades, il y a une chose que j\u2019ai sous estim\u00e9. La n\u00e9cessit\u00e9 d\u2019avoir un mentor d\u00e8s le d\u00e9but de l\u2019aventure<\/strong>. Mais il est parfois difficile de savoir vers qui se tourner, et d\u2019oser le faire.<\/p>\n\n\n\n

C\u2019est pourquoi j\u2019ai cr\u00e9\u00e9 Captain Projet<\/a><\/strong>, un collectif d’entrepreneurs<\/strong> passionn\u00e9s pr\u00eats \u00e0 aider des porteurs d’id\u00e9es \u00e0 se lancer et d\u00e9velopper leurs projets par visio<\/strong>.<\/p>\n\n\n\n

Je suis encore en phase d\u2019exploration, mais j\u2019ai le sentiment d\u2019avancer sur la bonne voie.<\/p>\n\n\n\n

Un produit que tu aimerais d\u00e9velopper avec N\u2019Go ?<\/strong><\/h2>\n\n\n\n

Le sac banane. Evidemment.<\/p>\n\n\n\n

\"\"\/<\/figure>\n","protected":false},"excerpt":{"rendered":"

Fra\u00eechement arriv\u00e9 dans l’\u00e9quipe N’go, R\u00e9gis Gu\u00e9rin, notre nouveau Responsable Webmarketing a r\u00e9pondu \u00e0 quelques questions sur son parcours et […]<\/p>\n","protected":false},"author":3,"featured_media":2715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coulisses-ngo"],"acf":[],"yoast_head":"\nInterview de R\u00e9gis : Responsable webmarketing<\/title>\n<meta name=\"description\" content=\"Plongez dans l'interview de R\u00e9gis, responsable webmarketing, et d\u00e9couvrez ses contributions et missions au sein de N'go.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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